Navneeta Borooah is Director of Marketing, Events at Aricent (Aricent is now Altran). She is responsible for strategic planning and delivering an integrated program approach to industry tradeshow participation and the portfolio of Aricent global roadshows. She works across multiple levels of the organization to define and deliver on event program goals, messages and drive all the appropriate deliverables impacting brand awareness and pipeline generation. Navneeta has been with Aricent for the past 12 years, working in various areas of Marketing including events, Internal Communications, Employer branding and demand generation. Prior to Aricent, she was working in Communications Division of HCL Infosystems.