Mobile is everything, edge of innovation, unleash the future…interesting taglines aside, the Mobile World Congress is cutting-edge in more ways than one! What started in 1982 as GSM, reached its iconic level as Mobile World Congress (MWC) in 2008 and settled on Barcelona as the mobile world capital.
Every year the event consistently surpasses projections and this year the MWC calendar is packed with three startup competitions, 235 influential speakers, 450 startups, over 60 hands-on workshops, 5,000+ business meetings which will match entrepreneurs with potential investors, an awe-inspiring market for innovation, awards show and demonstrations of state-of-the-art technology.
From a business perspective, MWC is a great platform where you get to network with the who’s who of the communications industry, who will come together for the biggest tradeshow on earth. Yes, MWC attracted over 94,000+ attendees last year and these attendee numbers are dwarfed only by some large B2B and B2C events like CES, CeBIT, etc. MWC contributed 436 Million Euros and about 12,700 part-time jobs to the Spanish economy last year. Like most other companies, Altran is also amidst a flurry of activity to ensure that we maximize our investments at MWC 2016 and MWC continues to be one of the most important event in our marketing calendar. Over the years MWC has evolved from being an operator/CSP focused event to an event that brings in all players of the “connected ecosystem” whether it is the service providers, auto manufacturers, device and hardware to software and services.
From a marketer’s angle, the MWC brand has been growing stronger by the year and will continue to do so at least for next few years. MWC is not just a platform to showcase the latest and greatest from your stables but for marketers to also test new offerings, stay abreast of new technologies, gauge customer sentiment, refine the strategy and of course check out what the competition is doing! Every year you hear talk about MWC losing its sheen and couple of companies deciding to skip the show altogether but GSMA just manages to make it bigger every year.
So what works for MWC?
- The location – Barcelona aka Mobile World Capital
- The timing – Feb/March every year, typically a time when everyone’s year plans are just being firmed up
- The audience – Like I said earlier all (or almost all) players from your business ecosystem are bound to be present at MWC
What is Altran doing at MWC this year?
At the event, Altran experts will showcase engineering expertise in various cutting edge tech including:
Voice over Wi-Fi Solution, ‘LTE in a Box’ Solution, LTE Access with LTE-A (Carrier Aggregation), SDN-Based Switching Platform, Self-Optimizing Carrier Cloud (SOC2), Lifecycle Service Orchestration (LSO) & Human-Centered Smart Community Solution. On display will also be Altran offerings (IoT Gateway, Indoor Positioning Solution, Wireless Switching and Cloud Orchestration) that allow OEMs and Service Providers to fuel fast paced R&D innovation.
Click here to schedule a meeting with our experts
If you are at MWC do visit us at 2EMR L8 to check out our innovative offerings around LTE, Wi-Fi, SDN/NFV, Cloud and IoT including Smart Community & Smart Cars. Do not forget to register here for a guided booth tour and to get an overview of Altran. If you are a senior executive already working with Altran and would like to meet our senior leadership team (including our CEO) at our VIP reception on 23rd Feb then please do email us your details at firstname.lastname@example.org and we will be happy to host you.